Eat this, you pompous, idealist ass

On September 19, 2007 Mark Morford wrote an article for his sfgate.com web sight entitled, "Eat this, You fat, sad idiot." In this article Morford relentlessly attacks not only the fast food industry, but also the fast food consumer. He attacks the products calling them, "The burger is this: two sickeningly brownish-gray, chemical-blasted 1/4-pound beef like patties, intersliced with two slabs of neon-orange cheeselike substance, slathered with mayonnaise, all topped with the big kicker: six (yes, six) strips of bacon. Oh my, yes. It's like a giant middle finger to your heart." That's rather scathing, don't you think? Morford then takes on the advertising. He takes off the gloves and goes for all advertising that is marketed to as he describes them, "slovenly, apparently hugely unhelathy, largelly illiterate audience."

Now, I will give Morford the benefit of the doubt. Maybe this is not the way he views the population at large, in fact he could be defending the larger population that he feels is smarter than that. I am not sure, but whether he had good intentions of bad, he just pissed off a lot of people. He pissed on weekend sports fans. He pissed of consumers of fast food, and he did so in a childish and too intense way. If you segregate your audience you are not going to reach anyone. Especially when the people you scorn in your article are the majority.

Of course, if the article was not so intense there would be no reason at all to read it. (Hell, I laughed my ass off when I read it. I gave it to my vegetarian girlfriend, she couldn't stop laughing either.) But one thing is for sure. My veggie girlfriend is not most Americans. If she laughed, they would probably just get pissed.

I have the feeling that Morford would probably just say most Americans don't read and leave it at that.

In short I think that Morford's article would insult to many people to be considered great. Though maybe that shit flies in California, I don't know. I do know, that most people I know would just laugh and say, "That's me!"